Study of how Airbnb increased its property demand just by replacing unproffesional images with professional ones. Read more

Cognitive and emotional traits that can be determined through psychometric techniques are what define a person's psychological state. looked at temporal variations in the typical expression of psychological qualities in the general population using the word lists from the Linguistic Inquiry and Word Count, designed to infer a variety of psychological states from a person's word usage. Read more

Repetition can influence how people view the truth. If a claim has been presented to a person before, they are more likely to believe it. This phenomenon, known as the illusory truth effect, sheds light on the effectiveness of propaganda and advertising as well as the reasons why people accept false information as fact. The illusory truth effect has been demonstrated in a vast number of studies, although the relatively little study has employed more than three repeats. However, assertions are frequently heard and repeated at far higher rates in the real world. Read more